Full Marketing Program

Training Full Marketing Program

As a marketer, your task is to drive multiple initiatives, driving brand growth, engaging in deeper customer connections, identifying and pursuing opportunities for innovation. No doubt, achieving these aspiration requires in-depth marketing knowledge, but most importantly also nurturing your soft skills to be a successful Marketer.

Materi Training :

1. GENERAL INTRODUCTION
   • Consumer Behavior
   • Buying Process Model
   • Understanding Archetype
2. LEADERSHIP & TEAMWORK
3. BASIC MARKETING
   • Marketing vs. Sales
   • Segmenting – Targeting – Positioning
   • Marketing Process
   • Elements of Marketing Mix
4. BRAND MANAGEMENT
   • Brand name Strategy and Decision
   • Creating Good Brand
   • Features and Benefits
5. MARKETING STRATEGY
   • Product life cycle
   • Research as Input to Marketing Strategy
   • SWOT Analysis
   • Marketing Ecosystem
   • Consumer Adoption Cycle
6. INSIGHT
   • Consumer Insight
   • Trade Channel Insight
   • Shopper Insight
   • Misconception about Insight
   • Insight Mining Techniques
7. MARKET RESEARCH
   • Role of Market Research in Marketing
   • Qualitative Research
   • Quantitative Research
   • Projective Technique
8. LAUNCH AND RELAUNCH PROCESS
   • Idea Generation
   • Concept Development
   • Mix Development
   • Launch Preparation
   • Post Launch Evaluation and Market Measurement

Fasilitas

• Lokasi Training di Hotel Bintang 3-5
• Sertifikat Training
• Modul Materi (Hard Copy & Soft Copy)
• Flashdisk
• Training Kit (Co-Card, Bolpoin, & Buku Catatan)
• Souvenir Eksklusif
• 1x Makan Siang dan 2x Coffee Break (Jam 10:00 & 14:00)
• Penjemputan Bandara – Hotel (Pulang-Pergi selama pelatihan)

Biaya dan Lokasi

• Yogyakarta : Rp 6.800.000,- / Peserta
• Bandung : Rp 7.6000.000,- / Peserta
• Jakarta : Rp 7.800.000,- / Peserta
• Surabaya : Rp 7.800.000,- / Peserta
• Malang : Rp 7.800.000,- / Peserta
• Semarang : Rp 7.200.000,- / Peserta
• Solo : Rp 7.500.000,- / Peserta
• Bali : Rp 7.000.000,- / Peserta (Minimal 2 peserta)
• Lombok : Rp 7.400.000,- / Peserta (Minimal 2 peserta)

Catatan

1. Biaya dan Lokasi diatas hanya untuk Private Training dan Public Training, untuk In House Training penawarannya dapat menghubungi kami dilink berikut (kontak kami).
2. Jumlah peserta, jadwal dan lokasi dapat menyesuaikan permintaan.
3. Jika perserta ada 5 orang maka peserta yang ke 5 gratis biaya pelatihan.
4. Pemintaan lokasi yang diluar daftar diatas dapat menghubungi kontak kami.

Untuk melihat jadwal pelatihan ini kunjungi Jadwal Training Update dan jika ingin mendaftar pelatihan ini, silakan isi form di Formulir Pendaftaran.